While innovation has a historical contribution in terms of providing appropriate and efficient tools for society that help enrich human knowledge and enhance mental capabilities (memory, thought, reflection), it has however created modes of entertainment that increasingly promote a consuming rather than a productive people and is accountable for the apparent social divider between the haves and havenots of technology.

Testing has two main objectives: on the marketing level, it aims at improving sales; on a user-centered level, it aims at minimizing user frustrations and maximizing a product's usability. As the authors point out, testing goals inform the design of a product; those work in terms of the usefulness or relevance, learnability, efficiency, effectiveness, and satisfaction factors.

Dumas & Redish lay-out the steps and tactics for recruiting participants; those include:  Finding Appropriate Participants, Reaching and Screening Potential Participants, Deciding Who Should Recruit Participants, Knowing What to Say When You are Recruiting, Arranging for Payment or Other Incentives, and Having a Back-up -- But Not Double Booking

Scott Jenson defines 'feature blindness' as users being blinded by a feature list. He identifies the bottom-up approach of creating a user persona and a task scenario as more efficient than the top-down approach, in terms of organizing a commonsensical hierarchy of a product's features.  The ideal visualization would be to 'tame' the feature list and prioritize features in accordance to a set of usage requirements and subsequent usage frequency.

Before you begin testing it is important to set your primary evaluation goals and concerns. Once those have been defined, it will be possible to plan a usability test accordingly. Dumas & Redish raise the following processes: making choices among goals and concerns; moving from general concerns to specific ones; and understanding sources of goals and concerns.