soft switch - Nour Diab Yunes

Armando Guiller

Armando Guiller is a mechanical engineer by training, and a growing artist by passion, and has won numerous honorary awards. His sculptural work has the ability to communicate with scientists, engineers and artists, as it involves craft, mathematical precision, and highly conceptual and philosophical investigations into spatial and perspectival associations. He uses both industrial (metal) and natural (wood) materials, which he treats himself with heavy machinery.

“Defining Goals and Concerns” and “Deciding Who Should Be Participants” – Joseph Dumas & Janice Redish

Before you begin testing it is important to set your primary evaluation goals and concerns. Once those have been defined, it will be possible to plan a usability test accordingly. Dumas & Redish raise the following processes: making choices among goals and concerns; moving from general concerns to specific ones; and understanding sources of goals and concerns.

“An Interview with Don Norman.” – Howard Rheingold

Norman stressed the importance of understanding the logic behind the act of designing, which includes considerations for the human factor. In this interview he sets ground rules for 'good design' and focuses on the idea that design should be inherently 'humane'; which is to say that technological tools need to be thought of with a user-centered approach. "Cultivate Sensitivity to Design" explains how experimenting (observing, testing, etc.) helps designers reach a place of "empathy" for the user and simplifies complex products or systems in accordance to audience feedback.

The Simplicity Shift – Scott Jenson

Scott Jenson defines 'feature blindness' as users being blinded by a feature list. He identifies the bottom-up approach of creating a user persona and a task scenario as more efficient than the top-down approach, in terms of organizing a commonsensical hierarchy of a product's features. The ideal visualization would be to 'tame' the feature list and prioritize features in accordance to a set of usage requirements and subsequent usage frequency.

David Hubel – The Brain and the Printing Press

Kuniavsky’s “Information Shadows”

Information shadows enable users to access information about their products and experience them in very different ways than could have been imaginable before the Internet. Today, products mean so much more to people and impact their product/customer experiences in new ways. With built-in ubicomp, customers experience products that have a much wider network of associations.