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“An Interview with Don Norman.” – Howard Rheingold

Norman stressed the importance of understanding the logic behind the act of designing, which includes considerations for the human factor. In this interview he sets ground rules for 'good design' and focuses on the idea that design should be inherently 'humane'; which is to say that technological tools need to be thought of with a user-centered approach. "Cultivate Sensitivity to Design" explains how experimenting (observing, testing, etc.) helps designers reach a place of "empathy" for the user and simplifies complex products or systems in accordance to audience feedback.

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Golan Levin

As a quest for expanding the vocabulary of social practices and of the object-subject relationship, emotional technology (smart, intelligent) simulates human behaviour and creative energy. It revisits the environment anew for new types of interactions and explorations.

Golan Levin is a software artist who creates screens and robotic objects that study sound, speech, movement, and gaze.

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Don’t Make Me Think! A Common Sense Approach to Web Usability. – Steve Krug

Steve Krug explains how we can create better Websites if we just stop wasting time on useless debates within teams and engage in 'usability testing' early on in the development process. His book provides the antidote.

He distinguishes between designers and developers in what they consider to be a 'good' website design. Designers prefer pleasant layouts, whereas developers enjoy a good amount of features. This is also compared to the duality between commercial culture and craft culture. Which is a question of aesthetics versus usability. Ideally, we would want to have both.

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