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The Simplicity Shift – Scott Jenson

Scott Jenson defines 'feature blindness' as users being blinded by a feature list. He identifies the bottom-up approach of creating a user persona and a task scenario as more efficient than the top-down approach, in terms of organizing a commonsensical hierarchy of a product's features.  The ideal visualization would be to 'tame' the feature list and prioritize features in accordance to a set of usage requirements and subsequent usage frequency.

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Kuniavsky’s “Information Shadows”

Information shadows enable users to access information about their products and experience them in very different ways than could have been imaginable before the Internet. Today, products mean so much more to people and impact their product/customer experiences in new ways. With built-in ubicomp, customers experience products that have a much wider network of associations.

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“An Interview with Don Norman.” – Howard Rheingold

Norman stressed the importance of understanding the logic behind the act of designing, which includes considerations for the human factor. In this interview he sets ground rules for 'good design' and focuses on the idea that design should be inherently 'humane'; which is to say that technological tools need to be thought of with a user-centered approach. "Cultivate Sensitivity to Design" explains how experimenting (observing, testing, etc.) helps designers reach a place of "empathy" for the user and simplifies complex products or systems in accordance to audience feedback.

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